The Work

Narrative is the United States partner of EX-R Consulting, Asia’s premier luxury marketing firm. EX-R creates peerless experiences and campaigns for brands including Montblanc, Chanel, Porsche Design, La Prairie, Richard Mille, and Vogue.

Narrative and EX-R together developed an integrated marketing program for Kent & Curwen – David Beckham’s line of British heritage sportswear – culminating in star-studded “Autumnal Garden Party” on the roof of retail mecca Saks Fifth Avenue in celebration of New York City Fashion Week.

Scope of work included experience design, press management, event operations, and the design and installation of Kent & Curwen displays in the famed Saks Fifth Avenue windows on 5th Avenue.

Narrative’s other work for EX-R included facilitating a joint venture with Live Nation Asia and providing ongoing strategy and brand consulting for the agency and its high-profile clients.

Special thanks to: EX-R Consulting, Global Brands Group, KG Projects