THE NOTORIOUS BIG
Giving hip-hop music fans control over the greatest freestyle rap of all time, and redefining the meaning of “Life After Death.”
The Work
In a landmark collaboration with the Christopher Wallace Estate and OneOf, Narrative designed and launched the premier Web3 project of 2022 – the Notorious BIG “Sky’s The Limit” digital collectibles series and fan community.
Selling out in less than 10 minutes amidst a bear market for crypto assets, Narrative created a series of 3,000 completely unique 3D collectibles, telling the story of Biggie’s past, present, and future, with intimate details drawn from his rap history and conversations with friends, family, collaborators, and neighbors.
Holders of these digital assets were welcomed into the “Sky’s The Limit Collective – a group of music fans and fellow celebrities who together control the creative future of Biggie’s never-before-released rap freestyle rhymed on the street corner of Brooklyn when he was just 17. Not only do Collective members choose how the music will be used or sampled by other artists, but all licensing revenues go back to the community for use in other projects.
The project received press in The Washington Post, Vibe, Complex, and hundreds of other media outlets.
Notorious BIG Digital Collectibles
The Results
Bitcoin.com
It was all a dream …
Metaverse fan gathering
Notorious BIG Digital Collectibles