COVERUS / HEALTH NOW

You shouldn’t have to be wealthy to be healthy. A daring viewpoint that spawned a recently acquired health tech startup.

The Work

Studies show that American healthcare costs are so overwhelming that even terminally ill patients are more concerned about the economics of their care than their actual diagnosis.

To address this human injustice and market opportunity, Narrative co-founded CoverUS, a health tech startup that leverages the power of patient data to match prequalified patients with clinical trials and drive deeply discounted pricing on prescription medicine and health and wellness services. With CoverUS, Americans can finally afford to pay for needed care while saving the medical industry billions in lost revenue.

CoverUS prescription card holders save up to 87% off their monthly medications, and after being acquired in 2022 by employer health administrator HealthNow, employees can pay for preventative care and health emergencies via a technology-enabled “Buy Now Pay Later” healthcare benefits platform.

Narrative led CoverUS brand development, product development, and fundraising, taking in a $2MM seed round from global strategic investors and recruiting a renowned advisory board including the Chief Executive Officer of Planned Parenthood and the former Chief Technology Officer for the United States Department of Health and Human Services.

Special thanks to: Filmworks Brooklyn


How CoverUS Works – A Conversation With Startup Health

The Results

CoverUS Prescription Discount App

Health affordability matters.

Acquired in 2022 by HealthNow

Watch > The Story of James