The Work

Narrative provides ongoing business advisory and creative services to In Tune Hospitality, supporting the design and launch of its two most recent Manhattan properties (Keys & Heels and Uva Next Door) and currently working with the company on a capital raise and the development of additional properties.

Narrative’s scope includes macro business strategy, brand ideation (from pre-launch concept through opening), exterior and interior design support, and the creation of logos, visual design systems, collateral and digital media platforms for the restaurants.

Narrative also advises the In Tune Hospitality CEO directly on new portfolio opportunities. Despite maintaining a purposefully lower profile than other hospitality groups, In Tune has been an unbridled success - recording year-over-year profits for nearly two decades in a highly fickle New York City hospitality landscape.

In the course of the relationship, Narrative has lit a tequila barrel on fire (for art, of course), participated in apertivo-fueled brainstorming sessions, and even DJ’d some of the hospitality group’s events – a true turnkey partner if there ever was one.

Special thanks to: Tall Tail Design